Privacy Policy

1. About this policy

This policy applies to information collected through the Platapode website, our enquiry forms, Google Ads account review forms, detailed briefs, and when you otherwise contact or work with us.

In this policy, "we", "us" and "our" refers to Platapode.

We aim to handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

2. Information we collect

Most of the information we collect is information you choose to give us.

For example, when you contact us or request a service, you may provide:

• Your name
• Business name
• Email address
• Phone number
• Website address
• Information about your business
• Information about your Google Ads account
• Information about your advertising goals
• Information included in an enquiry or detailed brief
• Any other information you choose to provide

We may also collect limited technical information when you visit our website, such as information about your browser, device and how you use the site. If you arrive by clicking one of our ads, we may also record details of that ad click, such as the campaign and search term, so we can see which ads bring enquiries.

We don't ask for sensitive personal information through our normal enquiry forms.

3. How we collect information

We collect information when you:

• Submit an enquiry
• Request a Google Ads review
• Complete our detailed brief
• Contact us by email or phone
• Engage us to provide services
• Use our website

If you become a client, we may also receive information from platforms and accounts that you authorise us to access, such as Google Ads, Google Analytics or Google Tag Manager.

4. How we use your information

We use personal information for purposes such as:

• Responding to your enquiry
• Providing the services you've requested
• Reviewing Google Ads accounts
• Understanding your business and requirements
• Preparing proposals and recommendations
• Communicating with you about our services
• Managing our client relationships
• Improving our website and services
• Measuring the performance of our own advertising
• Meeting legal and administrative requirements

We use information for purposes reasonably connected with why it was provided to us.

5. Google Ads and client accounts

If you engage us to manage your Google Ads, you may provide us with access to Google Ads and related platforms.

This access is used to carry out the services you've engaged us to provide.

Where a platform allows it, we use account permissions rather than asking you to provide passwords.

Your advertising accounts remain yours. We don't take ownership of your Google Ads or analytics accounts.

6. Website analytics and cookies

Our website may use cookies and similar technologies.

These may be used to:

• Keep the website functioning
• Understand how visitors use the website
• Measure website performance
• Measure the effectiveness of our advertising
• Improve the website

We use Google services, including Google Ads and the Google tag, for these purposes.

These services may collect information about your interaction with our website in accordance with their own privacy policies.

You can manage or disable cookies through your browser settings. Some website functionality may be affected if certain cookies are disabled.

Ad-click details may be stored on your device for up to 90 days, so an enquiry can be matched to the ad that led to it.

Visitors in the United Kingdom, the European Economic Area and Switzerland are asked before advertising cookies are used, and can accept or decline.

7. Information we share

We may use third-party providers to operate our website, communicate with clients and provide our services.

Depending on how you interact with us, these may include:

• Website and hosting providers
• Online form, email and communication services
• Google and Google advertising services
• Analytics services
• Client management or business software
• IT and professional service providers

We only provide information to these providers where reasonably necessary for the relevant business or service purpose.

We do not sell your personal information.

We may also disclose information where required or authorised by law.

8. Overseas service providers

Some of the services we use may store or process information outside Australia.

This is common with online services and technology providers. These countries may include the United States.

Where required by applicable Australian privacy law, we take reasonable steps in relation to overseas recipients of personal information.

9. Marketing communications

If you provide your contact details to us, we may contact you in relation to your enquiry, services you have requested, or our services where permitted by law.

You can ask us to stop sending marketing communications at any time.

If you receive a marketing email from us, you can unsubscribe using the unsubscribe option provided or contact us directly.

We will respect your request to stop receiving marketing communications.

10. Keeping information secure

We take reasonable steps to protect the personal information we hold against misuse, loss and unauthorised access, modification or disclosure.

Access to information is limited to people and service providers who need it for legitimate business purposes.

No online system is completely secure, so we cannot guarantee that information transmitted over the internet will always be secure.

11. How long we keep information

We keep personal information for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain appropriate business records, resolve disputes and meet legal obligations.

When information is no longer reasonably required, we take reasonable steps to delete or de-identify it where appropriate.

12. Accessing or correcting your information

You can contact us to request access to personal information we hold about you.

You can also ask us to correct information if you believe it is inaccurate, incomplete or out of date.

We may need to confirm your identity before processing a request.

13. Privacy complaints

If you have a concern about how we have handled your personal information, please contact us first.

Please provide enough information for us to understand and investigate your concern.

We will review your complaint and aim to respond within 30 days.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

14. Third-party websites

Our website may contain links to third-party websites and services.

Those websites have their own privacy practices, and we are not responsible for their privacy policies or handling of information.

We recommend reviewing the privacy policy of any third-party website you visit.

15. Changes to this policy

We may update this Privacy Policy from time to time if our business, services or information-handling practices change.

The latest version will always be published on this page, with the date of the latest update shown at the top.

16. Contact us

If you have any questions about this Privacy Policy, want to access or correct your information, or have a privacy concern, contact us: