PPC Services
Google Ads Management
A fresh set of eyes
on your account.
Google Ads is our focus. Not SEO, social media or a long list of unrelated services.
Google Ads is our focus. Not SEO, social media or a long list of unrelated services.
Digital Experience
Operating Worldwide
Your Google Ads account is a system, not a collection of campaigns.
Clicks and impressions are easy to measure. More traffic doesn't mean better traffic. A reported conversion doesn't always mean a good lead. Spending the budget doesn't mean it was spent well.
Campaigns can overlap, compete in the same auctions, or quietly become redundant — easy to miss when each one is looked at on its own.
Show up the moment people search for what you sell, with your Business Profile alongside.
Extend your search ads beyond Google to trusted partner sites.
Stay visible across millions of websites and apps.
Reach people with video, before and while they decide.
Your products, prices and photos in front of shoppers, run through Merchant Center.
Google's newer campaigns that adapt across every network above.
Industries
Includes, but not limited to:
Campaign and account structure built around your products, services, locations and objectives.
Keyword research, targeting, search-term reviews and negative keywords.
Audience, location and demographic targeting, including remarketing where it makes sense.
Ad copy, testing and ongoing improvements, including the Google Ads assets that go with them.
Bid management and budget allocation based on performance and objectives.
Setup and review of tracking for enquiries, calls, purchases and the other actions that matter to you.
A review of the pages your ads send people to, with recommendations where changes could improve results. Building dedicated landing pages is a separate service.
Account settings, campaign status, disapprovals, tracking issues and anything else affecting performance.
Regular review of campaigns, keywords, ads, bids and budgets.
Clear monthly reporting on spend, results and the work carried out.
Your account is not limited by a packaged pricing tier. Lower spend doesn't get you a smaller version of Google Ads features, including management. This includes the number and types of campaigns, ad groups, assets, testing, and other requirements needed for your account to be managed effectively.
Management fees are a flat monthly rate, not a percentage of your spend.
Depending on the account, a one-off setup fee may apply, for example for a brand new setup, or when an existing account needs substantial restructuring.
Dedicated landing pages are available as a separate fee on request.
No lock-in contracts
You pay Google directly for your ad spend, separate to our management fee. Our fee is a flat monthly rate, agreed upfront based on your advertising spend and what the account requires — not a percentage of what you spend, and not a tier that decides which parts of Google Ads we manage. A one-off setup fee applies to new accounts and to existing accounts that need substantial rebuilding; that's confirmed upfront too. There are no lock-in contracts. You can cancel at any time, effective at the end of the billing cycle.
More campaigns, more assets, more testing, more optimisation — that's covered within the agreed scope. Your fee doesn't move simply because the account needs more work.
If the account itself changes materially — for example, through a significant increase in advertising spend, a rebrand, a major website change, or substantial changes to the product feed or Merchant Center — we'd talk it through and agree any change in fee before anything changes.
Yes — $1,500 a month in ad spend. Below that there usually isn't enough data to read properly, so results get harder to predict and slower to improve. If your budget is close to the line, we'll tell you honestly whether it's workable for your market and goals.
Yes. You'll deal directly with the person managing your account — not a rotating account team. We're responsive when you have a question, and happy to work around how you prefer to communicate: phone, Zoom or email, whatever suits.
Both. We can set up a new account from scratch or take over an existing one. Either way, the Google Ads account and its data stay yours, in your name, and you keep access throughout. If you stop working with us, the account stays with you.
Setup usually takes one to two weeks once we have the access and information we need.
We'll need:
From there we build the campaign structure, do the keyword research and get tracking in place. We can handle ad copy and campaign assets, and you're welcome to provide any existing creative you'd like us to use.
Reducing Google Ads costs isn't only about paying less per click.
Search intent shapes which queries are worth appearing for. Keyword targeting, match types and negative keywords shape what you show up for, and what you don't. Ad relevance and click-through rate influence what you pay per click. Landing page quality and message match influence whether a click becomes an enquiry. Your conversion rate shapes your cost per enquiry — and what an enquiry is worth to you decides whether that cost is any good.
Those are some of the factors. We look at the whole set rather than optimising one part in isolation — and we'll tell you what we find.
Will you be the one they find?
Platapode specialises in Google Ads. No broad digital marketing offering with Google Ads somewhere in the list.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a free review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses worldwide.
