Google Ads · Education Google Ads for education.
In front of people while they're choosing what to study.
In front of people while they're choosing what to study.
Choosing a course can take weeks. People compare providers, prices, study modes, locations and start dates before deciding where to apply, so today's search can become an application next month.
We manage Google Ads around that process, with campaigns matched to the courses you're taking applications for, and tracking set up for enquiries, applications and, where possible, enrolments.
Intakes move, places fill, funding changes and prices go up. Course dates and availability are part of the ongoing management, not a one-off setup check.
We look at:
Ads and pages need to meet the provider's own obligations, such as RTO and CRICOS marketing rules. Copy is drafted with those in mind and confirmed by the provider before it runs.
Some people are ready to enrol; others are comparing price, content and reputation. The page needs to answer those questions honestly.
Fixed application periods mean campaigns are planned around key dates. A nursing intake and an MBA intake attract different people on different timelines, so they're run separately.
Funding, eligibility and availability change, and campaigns follow what's on offer this intake.
Often searched by people already working in the field, or by employers buying training.
Seasonal around exams and school terms, and the person searching is usually the parent.
Students search months ahead and compare countries, costs and entry requirements, so results are judged over a longer window.
Google Ads records the early steps. The provider holds the rest. Where the two can be connected, we compare the ads with what happened to the enquiries afterwards. An enquiry that looks expensive can be worth it if it becomes an enrolment.
YouTube reporting shows who saw the ads. Your enrolment data shows who enrolled.
Someone searching for a specific diploma lands on a general page.
An intake has closed, and the ads haven't caught up.
Not every course has the same value or the same number of places to fill.
The account looks busy without showing which campaigns produce students.
If a student can't quickly see what the course is, the cost, the start date and how to apply, the ad has only done half the job.
Universities, TAFEs and RTOs, online and international education providers, and tutoring businesses with set courses and a way to track enquiries or applications.
Yes. Campaigns are planned around application periods, intakes and deadlines, with budget weighted towards the weeks that matter. When dates or availability change, the ads change with them.
Where the data can be connected, yes. Google Ads records enquiries and applications, and your CRM or student system shows which of them enrolled.
Yes. Campaigns can target the countries you recruit from, run on the longer timelines international students work to, and send people to pages covering entry requirements, costs, start dates and links to official visa information.
ReadThe missing studyEvery brand lift study says the brand went up. For online education Google Ads, the number that matters is enrolments.Read the post
Campaigns run around your intakes, and judged by who enrols.
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, working with businesses worldwide.
