Google Ads · YouTube
YouTube campaigns.
Reach people with video, before and while they decide.
Google Ads is our focus. Not a long list of unrelated services.
Reach people with video, before and while they decide.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
YouTube campaigns show video ads on YouTube and on Google video partner sites and apps. Ads can play before, during or after other videos, appear in YouTube search results and feeds, or show in Shorts.
Targeting decides who sees them: audiences, topics, keywords, placements and demographics. Depending on the format and bid strategy, you generally pay for views or impressions rather than clicks.
Awareness and reach, or consideration, set to your objective. Conversion-focused video runs through Demand Gen.
Audiences, topics, keywords and placements, chosen to match who you want to reach.
Skippable, non-skippable, bumper, in-feed and Shorts ads, chosen to suit the goal and the videos you have.
Placement reports checked, with channels, videos and content that don't suit excluded.
Bid strategy chosen for the goal, whether that's reach or views.
Enquiries, calls and purchases tracked, so you can see what happens after people watch.
Views, reach, engagement and results, so you can see what the spend is doing.
Channels and videos you'd never choose to be seen with.
Wide videos shown in vertical spaces, with text cropped or lost.
Long videos with no clear next step for the viewer.
Ads made for sit-back viewing running in fast-scrolling feeds, or the other way round.
Unclear where ads showed, who saw them, or whether they skipped.
Businesses with video content, wanting to reach people before and while they decide. YouTube can run on its own or alongside Search and other campaign types.
Yes. Video ads run from videos uploaded to a YouTube channel, which can be public or unlisted.
Yes. Ads can be targeted to specific channels or videos, and channels, videos and types of content that don't suit can be excluded.
No. Video campaigns can be set up for reach and awareness, or for consideration. Conversion-focused video ads run through Demand Gen campaigns.
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
