Google Ads ·
Demand Gen
Demand Gen
Demand Gen
campaigns.
Image and video ads across YouTube, Discover, Gmail and the Display Network.
Google Ads is our focus. Not a long list of unrelated services.
Image and video ads across YouTube, Discover, Gmail and the Display Network.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
Demand Gen campaigns show image, carousel, video and product ads across YouTube (including Shorts), Discover, Gmail and the Google Display Network. They reach people while they browse and watch, often before they search.
Audiences guide who sees the ads: customer lists, website visitors, lookalike segments and interest-based audiences. You can choose which channels a campaign runs on, and bidding can aim for clicks, conversions or conversion value.
Customer lists, website visitors and lookalike segments, built from your own data where possible.
Image, carousel, video and product ads, chosen to suit the goal and the content you have.
Images, videos, headlines and descriptions, with weak ones replaced based on results.
YouTube, Discover, Gmail and Display, run together or separately depending on where results come from.
Bidding set for clicks, conversions or conversion value, depending on the goal and the data available.
Enquiries, calls and purchases tracked and tested, so bidding has reliable data to work from.
Results by channel, audience and asset, so you can see what's working.
Ads seen widely, with little sign of what they led to.
Audiences based on guesswork rather than who actually buys from you.
Images and videos that don't stand out in busy feeds.
The same creative on YouTube, Gmail and Discover, whether it suits each one or not.
Conversions counted in ways that make results look stronger than they are.
Businesses with image or video content, wanting to reach people before they search. Demand Gen can run on its own or alongside Search and other campaign types.
No. Demand Gen can run with images only, video only, or both.
Demand Gen centres on YouTube, Discover and Gmail, with more visual formats and lookalike audiences, and can include the Display Network. Display campaigns cover the wider Display Network, with more control over individual placements.
Yes. With a Merchant Center feed linked, Demand Gen can show product ads alongside image and video ads.
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
