Same agency, same client, same year
Platapode · 
The award entry is a three-minute film. A slow piano. A family, a moment, a tear. It ran once, online, and got shared by other people in advertising.
The case study video says it "sparked a national conversation". It won things. It's on the screen in reception.
The same year, for the same client, the same agency made a banner. White background, a product photo, a price with a line through it, a lower price, and "shop now" in a red box.
The banner ran for eleven months in every size there is. It paid for the film.
Nobody entered the banner for anything.
