Google Ads · Search
Search campaigns.
Show up the moment people search for what you sell, with your Business Profile alongside.
Google Ads is our focus. Not a long list of unrelated services.
Show up the moment people search for what you sell, with your Business Profile alongside.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
Search campaigns show ads on Google when someone searches for something related to your business, in search results, on Google Maps and, if chosen, on Search Partner sites. Keywords and campaign settings guide which searches the ads can match, and you generally pay only when someone clicks.
The bid is only one of many factors that decide whether an ad shows and where, alongside things like ad quality, the landing page and the context of each search.
Ads can also include details such as your phone number, location and links to specific pages, so people can call, find you or go straight to what they need.
Chosen for the searches most likely to bring enquiries or sales, with match types set to control how widely each one reaches.
The actual searches behind your clicks, checked, with irrelevant ones blocked.
Headlines and descriptions written for the searches they show on, with sitelinks, callouts, calls and locations added.
Bid strategy matched to your goal and the data available, with budget split across campaigns based on results.
Enquiries, calls and purchases tracked and tested, so bidding and reports are based on actions that matter.
Checked against the ads and searches that lead to them, with recommendations where they don't match.
Ads limited to the areas you serve and the times that suit your business.
Turned on only where results hold up against Google Search.
Keywords matching searches from people who were never going to buy.
Ads written around the keyword list, not what people actually typed.
People arriving on a page that doesn't answer what they searched for.
Several keywords or campaigns chasing the same searches.
Clicks costing more than the enquiries or sales they bring in are worth.
Irrelevant searches left open, so the same wasted clicks keep coming back.
Campaigns and ad groups built in a way that makes it hard to see, or control, what's working.
Location settings that reach further than intended.
Businesses whose customers search for what they offer, whether that's a service, a product or a local business. Search can run on its own or alongside other campaign types.
Ads don't show on every search. Budget, ad schedule, location settings and how the ad ranks for that search all play a part. Searching for your own ads repeatedly without clicking can also mean Google shows them to you less often. The Ad Preview tool in Google Ads shows whether an ad is eligible, without adding to its impressions.
It depends on the account. It's often worthwhile when competitors bid on your name, when your name is shared with other businesses, or when you want control over the message and the page people land on. We check the data before deciding.
Search shows ads on Google search results, Maps and, if chosen, Search Partner sites, with keywords guiding which searches the ads can match. Performance Max runs across Google's channels, including Search, YouTube, Display, Discover, Gmail and Maps, and Google decides more of where each ad appears. The two can run side by side.
Will you be the one they find?
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
