Google Ads · App
App campaigns.
Promote your app across Google Search, Google Play, YouTube, Discover and the Display Network.
Google Ads is our focus. Not a long list of unrelated services.
Promote your app across Google Search, Google Play, YouTube, Discover and the Display Network.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
App campaigns promote your app across Google Search, Google Play, YouTube, Discover and the Google Display Network, from one campaign. You don't create individual ads. You provide text, images and videos, and Google builds ads for each placement.
You choose the goal (installs, in-app actions, or pre-registration for Android apps) and bidding works towards it. That makes app tracking essential, usually through Firebase or a third-party app analytics platform.
Installs, in-app actions or pre-registration (Android), set to your objective.
Text, images and videos in the formats each channel needs, with weak ones replaced based on asset reporting.
Installs and in-app actions tracked through Firebase or your app analytics platform, and tested before bidding relies on them.
Cost per install, cost per action or return on ad spend targets, set from your results.
New users, or existing users brought back through engagement campaigns.
Installs, in-app actions and costs, so you can see what each user costs and what they do.
People downloading the app, then never opening it.
Ads shown where taps are easy to make by mistake, counted as real installs.
People tapping the ad, then leaving the Google Play or App Store page without installing.
Businesses with an app on Google Play or the App Store, looking to grow installs or in-app activity. App campaigns can run on their own or alongside other campaign types.
Yes. App campaigns can promote apps on both Google Play and the App Store, with a separate campaign for each.
Only to a limited extent. Google decides where ads show across its channels, based on the goal, assets and bids. Some content and placement exclusions are available.
Yes. App engagement campaigns aim to bring existing users back to the app. They need in-app tracking in place and enough existing users to reach.
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
