Google Ads · Display
Display campaigns.
Image ads across millions of websites and apps, shown to the audiences you choose.
Google Ads is our focus. Not a long list of unrelated services.
Image ads across millions of websites and apps, shown to the audiences you choose.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
Display campaigns show image ads across the Google Display Network, a large group of websites, apps and Google properties such as Gmail and YouTube. People usually aren't searching for what you offer when they see them, so targeting decides who does: audiences, topics, placements, locations and remarketing lists.
Ads are usually built from your images, logos, headlines and descriptions, which Google fits to different sizes and formats. Depending on the bid strategy, you generally pay per click or per thousand viewable impressions.
Audiences, topics, placements and locations, chosen to match who you want to reach.
Placement reports checked, with sites, apps and content that don't suit excluded.
Ads shown again to people who have visited your website, with lists based on what they looked at.
Images, logos, headlines and descriptions prepared for the many sizes and formats Display ads appear in.
Bid strategy chosen for the goal, whether that's reach, clicks or conversions.
Enquiries, calls and purchases tracked and tested, so you can see what Display leads to.
Placements, audiences and results, so you can see where the ads showed and what they did.
Sites and apps you'd never choose to be seen on.
Taps that weren't intended, counted as visits and paid for.
Conversions from people who saw an ad but never clicked, treated as if the ad brought them in.
Large audiences with little connection to what you sell.
Display impressions mixed into Search campaigns, pulling down click-through rates and making Search look weaker than it is.
Ads repeated to the same people until they tune out.
Businesses wanting to stay visible to people who have visited their website, or to reach new audiences. Display can run on its own or alongside Search and other campaign types.
On websites, apps and Google properties in the Display Network, within the targeting set for the campaign. Placement reports show where ads appeared, and sites, apps or content that don't suit can be excluded.
Search reaches people while they're searching. Display shows ads while people browse, so it's usually used for awareness and remarketing, and results are usually judged differently from Search.
Yes, through remarketing. That needs the Google tag on your website and a privacy policy that covers it, and an audience list has to reach a minimum size before ads can show to it.
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
