Google Ads Management
Google Ads.
Done properly, in full. Not a package priced by your spend, with limits on features or campaigns.
Google Ads is our focus. Not a long list of unrelated services.
Done properly, in full. Not a package priced by your spend, with limits on features or campaigns.
Digital Experience
Working in Australia & overseas
Show up the moment people search for what you sell, with your Business Profile alongside.
Image ads across millions of websites and apps, shown to the audiences you choose.
Your products, with their prices and photos, in front of people already shopping for them.
Google's newer campaigns. More automation, so the inputs matter more.
Including:
Campaigns organised around your products, services and locations, so each one has a clear job.
Keyword research, targeting, search-term reviews and negative keywords.
Audience, location and demographic targeting, including remarketing.
Ad copy, testing and ongoing improvements, including the Google Ads assets that go with them.
Bid management and budget allocation based on performance and objectives.
Setup and review of tracking for leads, enquiries, calls, purchases and the other actions that matter to you.
A review of the pages your ads send people to, with recommendations where changes could improve results.
Account settings, campaign status, disapprovals, tracking issues and anything else affecting performance.
Regular review of campaigns, keywords, ads, bids and budgets.
Clear reporting on spend, results and the work carried out.
Managed alongside your Search campaigns.
Share a few details about your business and what you're looking to achieve.
Speak directly with the person who will manage your account. Phone, Zoom or email, whatever suits.
A close look at your account (or your plans), your tracking and your goals, before anything changes.
A clear plan of what we'll work on, with a flat monthly fee agreed upfront.
New accounts built properly from the start. Existing accounts restructured where it matters, without losing what already works.
Ongoing work across campaigns, keywords, ads, bids and budgets.
A direct line to the person doing the work.
We work best with people who want their account managed, not just maintained.
The person doing the work. Not an account manager passing messages to them. Phone, Zoom or email, whatever suits.
We'll need:
From there we build the campaign structure, do the keyword research and get tracking in place. If you already have an account, we review it first and work from what's already there, restructuring only where it's needed. We can handle ad copy and campaign assets, and you're welcome to provide any existing creative you'd like us to use.
The cheapest click is rarely the cheapest customer.
Search intent shapes which queries are worth appearing for. Keyword targeting, match types and negative keywords control what you show up for, and what you don't. Ad relevance and click-through rate influence what you pay per click. Landing page quality and message match affect whether a click becomes an enquiry. Your conversion rate shapes your cost per enquiry — and what an enquiry is worth to you decides whether that cost is any good.
Those are some of the factors. We look at the whole set rather than optimising one part in isolation — and we'll tell you what we find.
Will you be the one they find?
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
