Google Ads · Shopping
Shopping campaigns.
Your products, with their prices and photos, in front of people already shopping for them.
Google Ads is our focus. Not a long list of unrelated services.
Your products, with their prices and photos, in front of people already shopping for them.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
Shopping campaigns show your products, with an image, price and store name, in Google search results, the Shopping tab and other Google surfaces. Instead of keywords, Google uses your Merchant Center product feed to decide which searches your products can appear for. You generally pay only when someone clicks.
That makes the feed central. Product titles, descriptions, categories and other attributes all affect which searches your products match and how they appear.
Account settings, shipping and returns set up, and policy warnings resolved, so products can stay eligible.
Titles, descriptions, categories and attributes improved, since they decide which searches products appear for.
Found and fixed where possible.
Products grouped by category, brand, price or performance, so budget can go to the ones that sell.
The searches your products actually show for, checked, with irrelevant ones blocked.
Bidding based on revenue and return on ad spend where the data supports it.
Purchases and revenue tracked and tested, so reports reflect real sales.
Items appearing for searches from people who were never going to buy them.
Budget spread evenly, so the products that sell don't get enough of it.
Items not showing at all, often without anyone noticing.
Spend going to low-margin products that sell but barely pay for themselves.
Titles written for your website, not for how people actually search.
Online stores selling physical products, with a Merchant Center account or ready to set one up. Shopping can run on its own or alongside Search and Performance Max.
No. Google matches searches to products using the information in your feed. Negative keywords help control what your products don't show for.
Common reasons include disapprovals or warnings in Merchant Center, feed errors, prices or stock that don't match the website, bid or budget settings, or products not being included in the campaign. Merchant Center diagnostics show most product issues.
It depends on the account. Standard Shopping gives more control over products, search terms and bids. Performance Max also covers channels beyond Shopping. Some accounts run one, some run both.
Will you be the one they find?
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
