One campaign that runs across Google's networks, including Search, YouTube, Display, Discover, Gmail and Maps.
Google Ads is our focus. Not a long list of unrelated services.
Digital Experience
Working in Australia & overseas
Performance Max is a single campaign that runs across Google's channels: Search, YouTube, Display, Discover, Gmail and Maps. Instead of building separate ads for each, you provide headlines, descriptions, images and videos, and Google combines them into ads for each placement.
Conversion goals and audience signals guide who the ads reach, and Google's bidding decides where and when each ad shows. For online stores, it can also use a Merchant Center product feed.
Because Google makes more of the decisions, what you feed it matters more.
Built around your products, services or audiences, so each group's assets and signals match what it promotes.
Headlines, descriptions, images and videos for each asset group, with weak ones replaced based on asset reporting.
Customer lists, website visitors and search themes, used to guide who Google shows the ads to.
For online stores, feed data kept accurate, since it shapes which products show and for what.
Only the actions that matter to your business counted as conversions, with values where they differ.
Targets set from conversion data and adjusted as results come in.
Brand exclusions and negative keywords to keep Performance Max off searches it shouldn't be taking.
Channel, asset and search-term reports, used to see where results come from.
Reports showing more conversions than your business actually received.
Actions recorded on Google's own platforms added to results, without being checked against your real sales or enquiries.
Products or services lumped in together, so the ones that sell carry the ones that don't.
Performance Max and other campaigns going after the same people, making it hard to tell which is doing the work.
Product data problems that stop items appearing, or show them inaccurately.
Results seen as one total, with little view of which channels or products are driving them.
It generally works best for businesses with conversion tracking in place, including ecommerce and lead generation. Performance Max can run on its own or alongside Search and Shopping.
See also: Demand Gen campaigns → · App campaigns →
Only partly. You can shape where ads show through assets, audience signals, brand exclusions, negative keywords and placement exclusions. Channel reporting shows where results are coming from.
It can run alongside Search. When a search is identical to a keyword in a Search campaign, the Search campaign generally takes priority. Whether Performance Max should replace Search, sit beside it or not be used at all depends on the account.
Reliable conversion tracking, enough conversion data to learn from, and good assets. For online stores, a well-kept product feed too.
Will you be the one they find?
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, helping businesses grow here and overseas.
We work best with people who want their account managed, not just maintained.
Ready to start? Tell us more, or get a review of your account first.
Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses here and overseas.
