Google Ads · Ecommerce & retail Google Ads for ecommerce and retail.
For the sale that happens online, and the one that happens in store.
For the sale that happens online, and the one that happens in store.
A customer searching for a product might buy it online, check whether a nearby store has it, or compare a few options first.
For an online store, the conversion is usually a purchase. For a retailer, it might be a purchase, a call, directions or a check that something is in stock nearby. The account is set up around which of those you're selling for.
What Google can advertise depends on the product information you send it. We manage the campaigns alongside the parts of the account that decide that:
Sizes, colours and variants multiply quickly, and stock changes affect what's worth advertising.
Bigger purchases take longer. People compare prices and delivery, and often visit a store first.
Product claims can fall under Google's policies and TGA rules for therapeutic goods, so the feed, ads and pages are checked together.
People search by model number, so identifiers are checked so those searches find the right product.
Some sell only online, others rely on local customers. Alcohol has its own Google restrictions.
Jewellers, bike shops and hobby stores draw customers who'll travel for the right product, so product and local searches work together.
Not every sale ends at a checkout.
For eligible retailers with store-level stock data, local inventory ads can show which products are available nearby. Local inventory needs your Google Business Profile linked to the account; the profile itself stays with you.
What Google shows has to match the website and, where relevant, the store.
A campaign can keep running while individual products quietly stop showing.
If Shopify, WooCommerce or BigCommerce feeds Merchant Center, the fix often belongs in the platform.
We manage the advertising and its connection to the feed. Products, prices and stock stay with the store.
We run Shopping, Performance Max and Search side by side, and decide which products and searches each one handles, so they aren't bidding against each other for the same sale.
An online purchase can usually be tracked. A store sale often can't: someone clicks, checks the product, gets directions and buys at the counter. Calls and directions are useful signals, and eligible businesses can use Google's store-visit measurement.
Where the data is available, we compare Google Ads with your real orders and revenue, allowing for returns and cancellations. The aim is to understand what the advertising is doing.
Missing information, weak titles and outdated data limit what Google can show.
Sometimes a few products, sometimes much of the catalogue.
Online, or at the nearest store.
For the same customer.
A product can sell well with thin margin or little stock left.
Shopify, WooCommerce and BigCommerce stores, independent and multi-location retailers, omnichannel businesses, and B2B or wholesale businesses that sell online.
Yes. We fix product issues and disapprovals, and improve the information sent to Google. The store stays responsible for the products, prices and stock behind it.
Yes. Shopping and Performance Max product ads run from a Merchant Center feed, and most store platforms can connect one.
Yes. Budgets, products and ads are planned around sale periods like Black Friday, Christmas and end of financial year, then adjusted back afterwards.
ReadWhat a good Google Shopping campaign looks likeSix things good Shopping campaigns have in common, most of them starting with the product feed.Read the post
Shopping, Performance Max and Search, managed around how you sell.
Platapode specialises in Google Ads.
Based in Sydney, NSW, Australia, working with businesses worldwide.
