The client gets one email a week

Platapode ·

On Friday, the client gets an email. Everything's on track. Assets approved, campaign live Tuesday, report attached. It's short and calm.

In the account person's inbox that week: a chase to the designer, a second chase to the designer, a reply to legal about a word they didn't like, a message to the media team because the launch date was wrong in the system, a note to a supplier who'd sent the wrong file sizes, and an apology to someone else's client for a mix-up that wasn't theirs but needed sorting anyway.

About forty emails, give or take. None of them reached the client. That was the point of sending them.

Keep reading

Every platform claims the same sale

One sale. Four platforms. Each one reports it as theirs.

The website was lovely until the email address

The layout was lovely, the photos were good, and then one small thing in the footer made all of it stop counting.

Nobody believed the croissants had sold out

Nobody in the queue believed the croissants had sold out by ten past eight. Everyone wanted one more anyway.

Same agency, same client, same year

The film had a slow piano and won things. The banner had a red "shop now" box and ran for eleven months.

A perfect AI detector wouldn't fix the internet

Four paragraphs about someone's grandmother's kitchen, and one question about who wrote them that turned out not to matter.

The first question came on the way out

The email arrived every Tuesday for four years. Then, at the bottom of one of them, a small grey link.

PLATAPODE

Google Ads specialists. Based in Sydney, NSW, Australia, working with businesses worldwide.

admin@platapode.com.au
© 2026 Platapode ABN 65 284 962 702